Displays – how to draw customers in
Where to start?
We are now well within the craft fair season, and with 9 days to go until the Music In The Park Handmade Makers Market we thought we’d have a look at how to create an inviting, engaging and on brand table display.
We all know that having a display that can draw in customers, be interesting and stand out from the crowd is essential. It should showcase of your stock and you as a maker.
So what’s top of the list?
Clearly display your brand name. Good signage can draw customers to your stall but bad signage will have the opposite effect and make you look unprofessional. If you don’t have time or the skills to make professional signage it’s better to concentrate your time on your pricing labels, table signs explaining about your stock and maybe a maker bio.
Share your story. Customers like to know the story behind you and your products, so try to include notes on your inspiration for each of your products on their labels.
Height is really important, you can use boxes, crates and pedestals to create height and variety and tend to look more appealing to the customer. Colour coordinating your display will make your table stand out and look more professional too.
Other things you should really consider are: your tablecloth (always floor length to hide those horrible table legs), clear pricing – people won’t always like to ask you, don’t make it too busy – even if you have the stock don’t overfill your table, place out one colour option and tell people that you have other colour ways with you if they’d like to see, make sure you leave out business cards for people to take – ensure they are easily accessible to browsers and encourage them to take them!
It’s a great idea to pick up some staple display items that you can use fair after fair as well as a few interesting eye drawing features. Your features should be on brand. If you make upcycled vintage cards stack them in vintage tins to display them, if you make cushions place them on a beautiful restored chair, if you make jewellery inspired by nature why not hang it from a painted tree branch.
We’ve found some great examples of displays to show you, all use different ways to showcase stock.
Embroidery Hoops hanging high at Renegade, London
Don’t be afraid to use furniture, Hazelstark
Dotty Delightful uses a variety of blocks, cases and cubes to build an interesting display
A bespoke stall display might be an option
It’s a great idea to create a frame off which you can then hang your prints, this one we saw at Renegade, London
Horrible Adorables have used an old painted peg board to display their creatures
Giving a demonstration of your craft is a great way to draw in the customers, Renegade, London
If you have lots of prints or items that could be hung, why not use the frame from a gazebo?
If you have lots of different products, think about the best way to display each of them. Badges are small so put them into a container, tea towels hang so hang them, if you make cards invest in a display stand, Knockout and Sam Osborne do it brilliantly here.
Think about what is right for you and your brand. Your display will depend on a few factors – what you’re selling, the size of your selling space and if you are indoors or out.
We asked you for your craft fair tips and tricks…. This was our favourite
@thisisknockout said clear pricing, pretty table-cloth, easy for people to pick things up, bright and fresh look and put business cards out #HMM